Context:

Ministry of Ayush in partnership with Invest India has launched the Ayush Nivesh Saarthi portal. This digital platform is designed to attract both domestic and foreign investment into the growing Ayush sector.

What is the Ayush Nivesh Saarthi Portal?

The Ayush Nivesh Saarthi portal is a dedicated online platform that facilitates investments into India's Ayush ecosystem, which includes Ayurveda, Yoga, Naturopathy, Unani, Siddha, and Homeopathy.

·        It serves as a one-stop interface for investors, policymakers, and industry stakeholders, streamlining access to investment opportunities, policy support, and project information.

Key Objectives:

• Ease of Investment: Simplify the investment process for ventures in the Ayush sector.
• Encourage FDI: Promote 100% Foreign Direct Investment through the automatic route.
• Private Sector Engagement: Attract startups, MSMEs, and private players to invest in wellness and traditional medicine.
• Policy Integration: Bring together regulatory information, incentives, and support mechanisms.

Salient Features:

• Investor-Centric Design: Simplified navigation with tailored information for potential investors.
• Unified Interface: Integrates government policies, incentive schemes, and investment-ready projects.
• Real-Time Facilitation: Dynamic dashboards offer live guidance, project tracking, and approval assistance.
• Global Outreach: Targets both Indian and international stakeholders through multilingual support and export facilitation.
• Ease of Doing Business: Aligned with India’s investment-friendly policies, including 100% FDI in Ayush.

Significance of the Initiative:

• Boosts the Traditional Medicine Economy: Supports an industry that grew at 17% annually between 2014–2020.
• Strengthens Medical Value Travel (MVT): Supports India’s growing USD 13 billion wellness and medical tourism market.
• Supports Startups and MSMEs: Provides a launchpad for entrepreneurs in the health and wellness sectors.
• Advances Global Health Diplomacy: Positions India as a global leader in holistic health and wellness practices.
• Fosters Sustainable Healthcare: Promotes preventive, natural, and wellness-based healthcare systems.

Key data related to ayush sector:

The AYUSH (Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homeopathy) sector in India is experiencing significant growth, with a market size exceeding US$ 50 billion, including US$ 24 billion in manufacturing and US$ 26 billion in services. 

·        The sector is projected to reach US$ 200 billion by 2030.

·        Exports of AYUSH and herbal products have also seen a notable increase, reaching US$ 651.17 million in fiscal year 2023-24. 

Conclusion:

The Ayush Nivesh Saarthi portal marks a significant step toward mainstreaming India’s rich heritage of traditional medicine. By making investment easier and more transparent, the portal not only supports economic growth but also enhances India’s global leadership in sustainable health and wellness.